Archive | January, 2012

Small Business Accounting Software Takes The Guesswork Out Of Business Finance

If you’re planning to start your own small business, you’ll find that there are many hurdles to jump and questions to answer along the way. Here are some of the important things that are worth paying attention to as you move down the path toward financial independence. First, make sure you choose the right business [...]

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Andrew Mason-Master of Marketing

Marketing Masters: Andrew Mason, Is He Goofy?

Andrew Mason is the founder of Groupon, an Internet company that has changed the way that coupons are targeted to consumers and redeemed. Mason is young, too – under 30. Groupon has nearly 10,000 employees, a negative bottom line since it began and a troubled IPO that made Mason a billionaire. Building a company, taking [...]

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The Unique History of Groupon

In order to create a holistic internet marketing plan for your company, many elements will come into play. There’s onsite content—the story you’re telling about yourself and your product or service. Then there’s offsite content: the conversations in your field or industry to which you’re contributing. Then there’s social media. That’s where you provide your [...]

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The Theory of Relativity: Thinking About Authority

Search Engine Optimization is, so to speak, the art of making websites attractive to Google in order to rank highly in search and maximize exposure to customers. It involves optimizing the content and structure of a website so that the website receives a higher ranking on the major search engines when a user inputs targeted [...]

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Trendcast 2012: What’s Changed, What’s Stayed the Same?

2011 was one hell of a year in tech. Google released its Panda update, nixing crappy content, devices got smaller and cloud computing got off the ground. All of these things hit the tech community hard and set the stage for the tech world of 2012. Here’s a rundown of some of the major changes [...]

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Medicine Goes Digital

As the national medical community moves rapidly toward integrated electronic records, the face of medicine continues to change dramatically. Everything from x-ray results to HFCA 1500 claim forms has gone digital, and doctors across the country are implementing computerized records systems at unprecedented rates. According to a recent study released last month by Manhattan Research. [...]

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Optimize Your Website With Professional SEO Services

If you are a small business owner, you probably do not have the time or means to optimize your website on your own. You need an experienced SEO provider to optimize your website, improve your organic rankings and give your online presence the boost that it needs. When you are evaluating different SEO packages, look [...]

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