The “nut hand” in poker is the strongest playable hand, guaranteeing a win for that deal. In this metaphorical situation, the rest of the table might not know you have the winning hand, but you know and you make bets accordingly. When tackling online marketing for your business, consider where you place your biggest bets, [...]
Every business dreams of creating a marketing campaign that gets tongues wagging and consumers flocking to their stores and websites. What business doesn’t want to be the creator of the next “Where’s the beef?,” “Just Do It,” or “Coke is it”? Good marketing creates buzz, buzz creates customers and customers create sales. Although this mantra [...]
In a world where people are constantly on the go, mobile technology is gaining more and more importance, both to businesses and to individuals trying to simplify their lives. The more reliant people become on mobile technologies, the more necessary it is for businesses to alter their marketing strategies to accommodate these changes. Cell phone [...]
As Google continues to improve its algorithm, it includes more and more metrics and alters how they’re used to construct a unified ranking system for its search results pages. Bing, likewise, is always expanding and tweaking its ranking algorithm, though it’s not quite as sophisticated as Google’s. With more and more services being added to [...]
Longtime users of the social networking site Facebook are used to radical changes in user interface, features and policies, though that doesn’t prevent them from becoming livid every time another update is rolled out. Some changes provide new, useful features such as the integration of Skype’s video chat service that allows over 800 million users [...]
As Eric Schmidt sat before the US Senate judiciary committee last Wednesday, CSPAN viewers got a whole lot of insight as to where the company stands on important issues like privacy, search ethics and transparency. More interesting, though, were the things viewers could surmise about congress’ stance on the rapidly changing world of the Internet. [...]
Facebook, twitter, and things of the like are great for networking on a public platform. But what happens when you are trying to keep in touch with many different online contacts and you don’t want anyone to see the conversations you are having but you and the person you are in contact with? There are [...]
If you don’t have a facebook page and you are in a band..stop reading right now…go on facebook.com, click on the link at the bottom that says “create a page for a celebrity, band, or business” (see fig. 1.1) Create a page for your band…and you will have successfully avoided the first major mistake that [...]
Almost everyone has caught on to the importance of Social Media Optimization. But taking the need for SMO as a given doesn’t by itself energize an online marketing budget. To get a better ROI on online marketing, a merchant needs to understand the basics of how and why its site should be optimized for social [...]
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