Andrew Mason is the founder of Groupon, an Internet company that has changed the way that coupons are targeted to consumers and redeemed. Mason is young, too – under 30. Groupon has nearly 10,000 employees, a negative bottom line since it began and a troubled IPO that made Mason a billionaire. Building a company, taking [...]
In order to create a holistic internet marketing plan for your company, many elements will come into play. There’s onsite content—the story you’re telling about yourself and your product or service. Then there’s offsite content: the conversations in your field or industry to which you’re contributing. Then there’s social media. That’s where you provide your [...]
Search Engine Optimization is, so to speak, the art of making websites attractive to Google in order to rank highly in search and maximize exposure to customers. It involves optimizing the content and structure of a website so that the website receives a higher ranking on the major search engines when a user inputs targeted [...]
It seems like it was just yesterday, that I was preening my first Facebook page to reflect my best qualities. Six years and 750 million user later, Facebook is a global force raking in billions and set to eclipse 1 billion users, a landmark achievement for any company, never mind one that offers most of [...]
As Eric Schmidt sat before the US Senate judiciary committee last Wednesday, CSPAN viewers got a whole lot of insight as to where the company stands on important issues like privacy, search ethics and transparency. More interesting, though, were the things viewers could surmise about congress’ stance on the rapidly changing world of the Internet. [...]
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