Keeping a finger on the vibe of consumer opinion is essential for many retail and service companies. One way to identify the success of a product or marketing campaign is through the use of consumer surveys. Establish a research board of your typical consumers. Select the members carefully to ensure a balance of lifestyles, personalities and preferences. Send paid survey notifications periodically and offer some compensation as a reward for completion.
Corporations or consumer research agencies usually send paid surveys. Consumers can complete the surveys in exchange for gift cards, loyalty points that can be exchanged for prizes or cash deposits. In most cases, the company will send you an email to alert you when there are surveys available to complete. Each person can then determine if they want to take the surveys based on the compensation and the time involved in the survey. In some cases, the surveys are even issued in exchange for sample products. These surveys are usually used to determine the consumer opinion of a new product before it reaches store shelves.
Most companies that distribute these surveys try to encourage participation by providing surveys to active members. When you want to make sure that your participants are contributing as much as possible and sharing open, honest opinions, reward systems that provide samples, surveys and deals to the more active members may help encourage that. Make sure that your participants understand that the higher their rating, the more likely they may be to get paid surveys and product samples. Explain clearly what factors go into the ratings so that everyone has a fair chance.
The stay-at-home mom revolution has encouraged many of the paid survey organizations and research bureaus to increase their operations. Moms are all looking for a way to bring some money in to help ease the strain of the household budget, but they are not eager to return to a traditional workforce. While paid surveys will not replace a full time employment income, they can add some supplemental funds to the budget for a night out, an extra coffee from the luxury coffee house in town or other additional splurges on the budget. Save the funds for a month and treat the family to a movie night, dinner out or other treat. Paid surveys can even provide enough for a museum trip or other recreational activities.
As the consumer base grows exponentially and everyone is looking for various deals, consumer research companies are reaching out to get direct, personal information about the products from target markets. These surveys are used to identify potential problems with new products, marketing campaign failures and the overall consumer opinions of the company. When consumers can offer direct feedback to a company without personally identifiable information, it is easier to be forthcoming and honest about how you feel and what your personal perceptions are.
In many cases, joining a paid survey organization gives you the chance to sample products and see new marketing ideas in the form of videos, slideshows and survey questions. When you have your thumb on the vibe of the new products that are going to reach the market, you will be among the first to know about the next great thing that is coming. Join many survey companies to have a better chance of getting consistent surveys and payments.
Companies that offer point rewards may be a good option if you want the ability to let things accumulate until you can cash them in toward something such as a magazine subscription, prize or gift card. Paid surveys are a great way to pass time and earn an extra dollar or two toward the family expenses.