In order to create a holistic internet marketing plan for your company, many elements will come into play. There’s onsite content—the story you’re telling about yourself and your product or service. Then there’s offsite content: the conversations in your field or industry to which you’re contributing. Then there’s social media. That’s where you provide your customers or potential customers with some one-on-one attention. And then finally, I think it’s fair to add that there’s an online coupon element to most up-to-date internet marketing plans. This may get rolled into your email marketing, or you may broadcast it through a service like Groupon. With apps like Google Wallet, Square and Groupon Now, the relationship between supply and demand is becoming ever more nuanced, and those who don’t catch on will have trouble catching up.
After increasing sales astronomically in the past few years, Groupon made a great yet controversial decision to reject Google’s $6 billion buyout offer. While Groupon may not be a household name yet, it is just a matter of time. More and more people are picking up on the excitement this company has to offer. In this increasingly technological age, people love to use their smart phones, iPads and other technology to get a deal on everyday activities.
In 2008, Groupon was launched as a “deal of the day” offer by Andrew Mason in the vibrant city of Chicago. Who could have predicted that less than two years later, the company would be worth over $1 billion? Without the seed money from Erik Lefkofsky the idea may never have gotten off the ground. Groupon continues to advertise its products and more and more people are talking about the great discounts available in more than 300 cities. If you haven’t tried out one of the offers, it is simple. You should check out the website and see why so many people choose Chicago for entertainment.
No matter how big Groupon grows—and at this point they are a billion dollar multinational corporation—there will always be the flavor and attitude of good old fashioned Chicago pride at its root. Groupon’s first deal gave discounts to a local pizza place in Chicago. It went over so well that soon Groupon was offering other businesses the opportunity to draw in new customers by offering hard to refuse deals. The way the site works is a coupon is offered for a specific sum of money. Then the business and Groupon share the offer 50/50. For example, if you purchase a coupon for a concert or play for $50 – the business receives $25 and Groupon receives $25. This is a win-win situation that brings in new clientele by offering a group discount to an individual.
Groupon is not just offered in the United States. If you are planning a trip to any number of foreign countries, Groupon also offers international deals. You can get a Groupon to stay in a hostel in Berlin, a ryokan in Tokyo, or you can get a Groupon to stay at Chicago hotels. You may not have any idea what you want to do or where you want to go while on vacation. Check out the many deal of the day offers and you may find something new and exciting while stretching your creative limits. Groupon is not just a discount offer – this company wants to provide the best customer service and encourage people to get out of their comfort zone and try something new. As one of the fastest growing internet businesses in history, Groupon is at the forefront of the growing online deals industry. No one wants to be stuck in a rut when there are so many cool things to do in Chicago and all over the world.
